Design Strategy: Supporting companies through the Innovation process

Design strategy is a process developed by the Design+ Strategy team, to support companies who are looking at creating new offerings, entering new markets, or are just looking at new ways of doing things.

 

Through the application of the Design+ Strategy innovation process, the business owner is put at the very centre of the process, and develops clear rationale, improved viability, and confidence in decision making.

This process is applied through interactive workshops with the business owner, either in-person or online. In-person workshops utilise our design studio, with large white board walls to allow visual capturing of the workshops, and a design strategist to facilitate the sessions. When online, the workshops are facilitated through Microsoft Teams, and using Miro as a digital whiteboard. This visualisation is a key feature of our process, as it enables greater shared context, and makes the business ecosystem and vision more accessible.

The 4 stage process we use is supported by the Design+ Strategy Toolkit, a number of tools to guide companies through the innovation process. The Design+ process entails:

Mapping: looking at the context of your business as it exists now, and visually displaying the business ecosystem and relevant processes, resources, and direction or vision

Framing: identifying challenges and opportunities for growth

Ideating: a unique blend of creating new ideas, and rigorous evaluation to inform decision making

Actioning: creating a bespoke & comprehensive strategic roadmap with an action plan of what you need to do next, and the resources you require to do it

While this process stays the same for each company no matter the size, sector, or business life stage, each company is different and presents unique challenges and opportunities. After companies go through our strategy process, they are perfectly placed to continue further development with a strong justification and enhanced viability. Being in the technology Gateway Network, we can link companies with other gateways who can aid this development, while also identifying funding routes and other supports that can help.

To find out how our design strategists can help your business, get in contact here.

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South East BIC CLG.
Unit 1B, Industrial Park
Cork Road, Waterford
X91 DT38

Tel: +353 51 356300 

Registered Charity no. 20036706


 

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